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Digital Marketing Primer - Lunch and Learn

  • 03/17/2026
  • 11:45 AM - 1:00 PM
  • Sidekick, 616 Bertrand Ave, St. Marys

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Digital Marketing Primer - Lunch and Learn

11:45 - Lunch is served
12:00 - Program Begins
1:00 - Program Ends

Virtually every business needs to attract and retain customers. Regardless of the product, service, or even company size, the principles remain the same. In fact, even most of the tools and tactics are the same...just at a different scale. During this information-packed lunch and learn, you'll receive a fast-paced primer on digital marketing that will instruct beginners and act as a reset for experienced marketers. 

The presentation will be followed by an open conversation with attendees, including some marketers with ninja-like skills. This is your chance to:

-Reset your marketing initiatives
-Interact with your peers
-Ask questions of marketing experts

Outline:
Why Digital Marketing Is Simpler Than It Seems Digital Marketing vs. Traditional Marketing Strategy vs. Tactics (Marketing Master Plan Overview) Step 1: Model – Building a Profitable Business Step 2: Market – Defining Your Ideal Customer Step 3: Message – Speaking Directly to Your Audience Step 4: Media – Choosing the Right Platforms Step 5: Machine – Building a Marketing Funnel Tactics Explained – How to Play the Marketing Game Organic Marketing vs. Paid Marketing Direct Response Marketing vs. Brand Awareness Marketing Search Marketing vs. Discovery Marketing Marketing Products vs. Marketing Services B2B Marketing vs B2C Marketing